Spinners Entertainment had a strong target market but had not established an online brand. When first contacting us, they were interested in targeted traffic as well as ways to boost their online placement in a competitive industry. Our analysis focused on ways to increase their traffic and to identify new approaches for their target market.
The client had two advantages based on their local presence and the amount of traffic looking for their services. We identified their competitors and focused on specific keywords that would set their business presence ahead of others. We also identified attractive methods to convert traffic with their website design and online conversion tactics, improving the results of their online presence significantly.
The following tasks were performed:
- We have analyzed the competitors, the local and national traffic than did keyword research to find the most effective terms to target.
- We have created long-form content with attractive images and regularly updated with fresh data.
- We have performed in-depth On-site and Off-site optimization.
- Optimized the website for local traffic.
- Created effective call-to-action elements to attract more visitor actions on the website.
- Implemented tracking, goal conversation and more…
Technical Issues Resolved
- Redirected old content and resolved any dead link issues from old posts.
- Resolved duplicate content issues.
- Resolved security and speed issues.
- Fixed mobile usability issues.
- Implemented alt and title tags to images.
- Reduced the overall website file size by 20% for faster results.