Industry: Home Improvement > Plumbing
While known with their physical presence, Rooters On Time was losing recognition when it came to being noticed online. They were interested in a stronger position with SEO that went beyond basic online techniques and which continued to outrank to competitors. The results included an increase in traffic as well as more areas where the presence of the company was noticed by others.
The industry of the client is known for its strong competition. We looked at competitors current strategies, ranking and SEO tactics to build an online presence. We found ways the client could stand apart from the other competitors while positioning them ahead of others with similar services. We combined our approach with competitive SEO to build the visibility of their website.
The following was performed:
- We have analyzed the competitors, local ranking and location and service keywords.
- Did on-site and off-site optimization.
- Improved and optimized Google My Business account.
- Also, optimized Yelp and Facebook Business Page for better local visibility.
- Created link bait content.
- Created location-based content to target several locations.
- Did link building and more…
Technical Issues Resolved
- Improved website’s load time
- Patched a few security holes
- Redirected old links to the new ones
- Fixed several Soft 404 issues
- Fixed HTML and CSS errors
- Did a cross-browser check and fixed any browser issues
- Created a sitemap to give the search spiders better understanding of the
- website’s navigational system
- Implemented breadcrumbs navigation to improve the website usability