Home Improvement / HVAC
While LA Duct Cleaning had an online presence, it was not getting the traffic, recognition or conversion rates desired. We looked at the gaps in their website presence, putting together a clear and defined marketing approach to increase traffic, interest, and sales through their website and online presence.
The client offered services locally and regionally. We looked at two primary targets to build their presence. The first was the use of local strategies through SEO and rankings to increase their presence. The second was to identify ways to increase responses from their target market with specialized conversion strategies that would focus on both brand awareness and sales.
We have performed the following to improve the client’s rankings:
- Analyzed the competition, local traffic, keyword performance and oval website design and usability.
- Implemented on-site and off-site optimization to improve local rankings.
- Created and optimized Google My Business listing.
- Developed a smart content strategy to target potential local leads and improve phone calls, website traffic and oval business awareness.
Technical Issues Resolved
- Fixed incorrect data on Google My Business
- Fixed Google Search Console errors
- Validated and fixed HTML and CSS errors
- Improved the website speed
- Fixed duplicate content issues
- Fixed keyword cannibalization issues